Webinar on Digital Marketing

On March 21, 2024, the Semester VI students of Loreto College, Kolkata participated in a webinar on Digital Marketing organised by YoursthatSenior. The speaker for the day was Mr. Aman Meena. The session provided a comprehensive exploration of digital marketing and its profound significance in today’s era dominated by social media platforms.

The webinar commenced with a discussion on the fundamental principles of digital marketing, elucidating its various components and methodologies. Participants gained a clear understanding of how digital marketing encompasses a wide array of strategies aimed at promoting products or services through digital channels such as websites, social media, search engines, email, and mobile apps.

One of the key highlights of the webinar was its emphasis on the relevance of digital marketing in the contemporary landscape, which is heavily influenced by social media platforms. Through real-world examples and case studies, the presenters underscored the pivotal role that platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube play in shaping consumer behaviour and driving marketing initiatives. Furthermore, the session delved into the intricacies of crafting effective digital marketing campaigns tailored to target specific audiences and achieve desired objectives.

Towards the conclusion of the webinar, participants were awarded certificates of attendance in recognition of their commitment to furthering their knowledge and skills in the field of digital marketing. The certificates served as a testament to the value derived from the session and validated the participants’ readiness to apply their newfound knowledge and skills in practical settings.