Department of Journalism & Mass Communication Web Talk on Prospects of Advertising during the Pandemic and in the Post-Pandemic Scenario

On 16th October, Department of Journalism & Mass Communication in association with IQAC, Loreto College organised a web talk on Prospects of Advertising during the Pandemic and in the Post Pandemic Scenario from 3 p.m. The resource person for the talk was Mr Arindam Basu, founder of Carpediem Communique, a boutique PR and Branding agency. An ex-journalist, public relations officer, entrepreneur, published author and a columnist, Mr Basu discussed the present trend and the road ahead with the help of some case studies. In a very structured manner, he explained the key issues and delved deep into each with real-life examples. The session was highly interactive with Mr Basu answering every question of the students. The engaging session left a deep impact on the students yearning for more!